Fresh Water North Property Management

Fresh Water North Property Management

Premier Property Management in Traverse City

Expert Management for Your Vacation Rental or Second Home

At Freshwater North, we bring years of hospitality and real estate experience to ensure your property is managed with the highest level of care. We prioritize quality over quantity, offering a hands-on approach that guarantees exceptional guest experiences and top-tier property maintenance.

As multiple-time Superhosts on Airbnb with consistent five-star reviews, we specialize in managing:

• Bed & Breakfasts: The Grey Hare Inn 

• Luxury Penthouses:  Penthouse above North Peak Video- Book your stay!

• Trendy Downtown Condos: Downtown Condo- Book Your Stay!

• All other Short-Term Rentals & Vacation Homes

• Estate Management for Second Homeowners: We manage multiple properties on Old Mission Peninsula

Why Choose Freshwater North?

Proven Success & Raving Reviews: Our properties consistently rank among the top-performing rentals in Traverse City, earning outstanding guest feedback and repeat visitors.

Strategic Marketing & Maximum Exposure:We leverage Instagram, Facebook, YouTube, and TikTok to showcase properties, connect with potential guests, and run targeted paid advertising when needed. Our listings are featured on Airbnb, VRBO, and exclusive rental platforms to maximize visibility.

Targeted Outreach: Beyond traditional marketing, we actively promote properties to our horse show guests through Facebook groups, ensuring a steady stream of high-quality bookings.

Comprehensive Management Services: We handle every detail, including:

• Guest communication, reservations, and support

• Professional cleaning, maintenance coordination, and inspections

• High-end property presentation with expert staging and photography

• Home stocking and concierge services for an elevated guest experience

 Short-Term Rental Marketing Plan for Traverse City

We provide the Ultimate Guest Experience = More Reviews & Bookings

• Personalized Welcome Gifts – Local wine, or coffee,  chocolates and a handwritten note.

• Seamless Communication – Quick responses and a helpful guidebook with local recommendations.

• Follow-Up for Reviews – More five-star reviews = better rankings and more bookings.

By implementing this marketing plan, your short-term rental will stand out in Traverse City’s competitive market, attract high-quality guests, and maintain consistent bookings year-round.

We have a strong marketing strategy for short-term rentals in Traverse City. We focus on high visibility, targeted outreach, and exceptional guest experiences to maximize bookings and revenue.

1. Optimize Listings on Key Platforms: 

• Platforms: Airbnb, VRBO, & Booking.com, when applicable we utilize the MLS for longer term rentals 

• Professional Photos & Video Tours: High-quality images showcasing views, decor, and unique features.

• Compelling Listing Descriptions: We will Highlight what makes your property unique—West Bay views, proximity to wineries, luxury amenities, or seasonal perks.

• Pricing Strategy:  We keep up on making adjustments to  rates based on demand, local events, and competitor pricing. We use  dynamic pricing tools to help us stay competitive with our pricing.

2. Social Media & Content Marketing:

We have a wide outreach on our Instagram, Facebook, YouTube, and TikTok pages

• We will create visually appealing content

• Behind-the-scenes clips of the rental setup

• Guest testimonials and reviews

• Seasonal promotions (Fall Color Tour Stays, Summer Waterfront Escapes)

• Feature local festivals, wineries, and things to do near your rental

• Share travel guides and itineraries in our captions 

• Email blog posts with updates to the rentals featuring the videos and photos taken and links to the booking sites

Here is an example of one of our property videos:

3. Targeted Outreach & Paid Advertising

• We utilize Facebook & Instagram Ads for a broader outreach

• Target travelers interested in Traverse City wineries, Sleeping Bear Dunes, horse shows, and Michigan getaways.

• Run Google Ads targeting “Best Airbnb in Traverse City” or “Luxury Short-Term Rental Traverse City.”

• Horse Show Facebook Groups & Forums:

• We post in local equestrian groups to attract visitors attending the Traverse City Horse Shows.

4. Collaborate with Local Businesses 

• Partner with wineries, breweries, and event venues to offer cross-promotions (discount codes, exclusive packages). We are currently partnered with Soul Squeeze cellars. They offer us a discount card and free tasting exclusively to our guests.

Estate Management for Second Homeowners:

For those who own a second home in Traverse City or Old Mission Peninsula, we offer estate management services designed to provide peace of mind, including:

• Regular property check-ins to the interior and exterior of home

• Home maintenance coordination if needed
• Mail collection and forwarding 

• Pre-arrival cleaning and restocking

• Basic maintenance coordination (setting up and checking in on lawn care, snow removal, etc) costs of any additional services needed are the responsibility of the homeowner, however we can handle the payment for you. 

• Home security check ins 

Maximize Your Property’s Potential: Whether you own a vacation rental or a second home, Freshwater North delivers five-star hospitality, expert property management, and cutting-edge marketing to ensure success.

Package add ons: Pricing varies based on location, size of home, and the specific item selected. Please let us know if any of these interest you for your home and we can get you a quote

1. Deep cleaning services(before and after guest stays)

2. Stocking fridge/pantry(before arrival)

3. Seasonal décor setup(indoor/outdoor)

4. Pool/spa maintenance

5. HVAC filter and system checks

6. Window washing coordinate

7. Landscaping oversight(garden maintenance, plant care)

8. Pest control management

9. Car maintenance(starting vehicles, arranging cleaning)

10. Trash removal and recycling services

11. Laundry services (bedding, towels, etc.)

12. Pre-arrival setup(lights on, heating/cooling set, fresh flowers)

13. Utility management(bill payments, meter readings)

14. Hot tub/swimming pool readiness

15. Coordination of repairs(contractors for home improvements)

16. Home inventory management (tracking valuable items, replenishing supplies)

17. Storm preparation(securing outdoor furniture, shutters, etc.)

18. Seasonal maintenance(e.g., gutter cleaning, chimney sweep)

21. Furniture arrangement and staging (for seasonal change or guest stays)

22. Appliance maintenance coordination(repairs, cleaning, or servicing)

24. Wine cellar stocking and inventory

29. Garage and storage organization

31. Concierge service (arranging personal chefs, private transportation)

32. Vehicle detailing and fueling(keeping cars in top shape)

33. Assistance with Pet check ins or Pet transport coordination(to kennels, vet appointments)

39. Home aesthetic updates(seasonal plant changes, art rotations)